📌 Help Center – General FAQs

POPULAR QUESTIONS

Frequently asked questions from support

1️⃣ Setting Up Your Amazon Seller Account:

✅ To register as an Amazon seller, follow these
steps:

  1. Go to Amazon Seller Central.
  2. Click "Register Now" to start the sign-up process.
  3. Choose between an Individual or Professional Seller account.
  4. Enter your business and personal information, including name, email, business address, and tax identification.
  5. Verify your identity by uploading documents such as your bank account details and government-issued ID.
  6. Set up a payment method, such as a credit card or bank account.
  7. Complete your registration and start listing products

✅ To set up your payment method:

  1. Go to Seller Central and sign in to your account.
  2. Navigate to Settings > Account Info.
  3. Select Deposit Methods and enter your bank account information.
  4. Update or add credit card information for fees associated with your seller account.

2️⃣ Product Listings:

✅ To create a product listing:

  1. Sign in to your Seller Central account.
  2. Go to Inventory > Add a Product.
  3. Search for your product or create a new listing by selecting Create a New Product Listing.
  4. Choose the appropriate category for your product.
  5. Fill in the product details like title, description, price, and images.
  6. Add inventory details and shipping information.
  7. Once completed, click Save and Finish to publish your listing.
  • Product Titles: Make your title clear and descriptive, including important keywords that buyers might search for. Include key details like brand, product type, size, and color.
  • Descriptions: Provide a detailed and accurate description. Highlight the product’s benefits, features, and specifications. Use bullet points for easy reading.
  • Images: Use high-quality, clear images that show the product from different angles. Ensure that your main image meets Amazon’s requirements (e.g., a white background for the main image).
  • Use High-Quality Images: Ensure your images are professional and high resolution.
  • Keyword Optimization: Use relevant keywords in your product title and description for better search visibility.
  • Detailed Descriptions: Provide clear, informative, and comprehensive details about the product.
  • Include Customer Reviews: Positive reviews from customers help build trust.
  • Offer Competitive Pricing: Price your products competitively based on market research.

3️⃣ Inventory Management:

✅ To manage your inventory:

  1. Sign in to Seller Central and go to Inventory > Manage Inventory.
  2. Here, you can view all your products, their quantities, and their status (In Stock, Out of Stock, etc.).
  3. Set up low-stock alerts to be notified when your inventory is running low.
  4. Use Amazon’s "Manage FBA Inventory" if you are using Fulfillment by Amazon (FBA) to track stock levels.

✅  If a product runs out of stock:

  1. Review your supply chain to ensure products are restocked in time.
  2. If you're using FBA, make sure to send more inventory to Amazon’s fulfillment centers.
  3. You can also mark the product as “Out of Stock” in your Seller Central inventory to avoid customer dissatisfaction.
  4. Consider setting up automated replenishment reminders.

 ✅ If you are using FBA, Amazon automatically distributes your inventory to its network of fulfillment centers. To manage inventory across multiple centers:

  1. Use FBA Inventory Management tools in Seller Central to view inventory across locations.
  2. You can request inventory transfers between fulfillment centers if needed, directly from Seller Central.
  3. Make sure your inventory quantities are updated regularly and monitor performance in various regions.

4️⃣ Pricing and Promotions:

✅ To set your product prices:

  1. Navigate to Inventory > Manage Inventory.
  2. Select the product you want to adjust the price for.
  3. Click the Edit button and update the price field.
  4. Save your changes. Consider using Amazon’s automated pricing tool or monitor competitor prices to stay competitive.
  • Market Research: Check competitor prices regularly to stay competitive.
  • Dynamic Pricing: Use Amazon’s automated pricing tools to adjust your prices based on market conditions.
  • Cost-Based Pricing: Make sure to factor in costs such as Amazon fees, shipping, and production when setting prices.
  • Promotions: Use discounts or bundle deals to attract customers.

 ✅ To create promotions:

  1. Go to Advertising > Promotions in Seller Central.
  2. Click Create a Promotion and choose the promotion type (e.g., percentage off, buy one get one).
  3. Define eligible products and set promotion conditions.
  4. Review and submit the promotion for approval.

5️⃣ Order Management:

✅ To handle returns and refunds:

  1. Go to Orders > Manage Orders in Seller Central.
  2. Review the return request and authorize it if eligible.
  3. Provide the customer with a return label if necessary.
  4. Once the item is returned and inspected, issue a refund if the conditions are met.

✅ To handle customer messages:

  1. Go to Performance > Customer Feedback or Messages in Seller Central.
  2. Respond to customer inquiries promptly and professionally.
  3. Address any issues or concerns raised by customers to maintain positive relationships and good feedback.

 To process and ship orders:

  1. Sign in to Seller Central and go to Orders > Manage Orders.
  2. Review new orders and confirm the shipping method.
  3. If you’re using FBA, Amazon will handle the fulfillment.
  4. For FBM (Fulfilled by Merchant), print shipping labels and dispatch the products.
  5. Update order status to shipped once dispatched.

6️⃣ Seller Performance Metrics:

 Amazon uses the following metrics to evaluate sellers:

  • Order Defect Rate (ODR): The percentage of orders with negative feedback, A-to-Z Guarantee claims, or chargebacks.
  • Late Shipment Rate: Percentage of orders shipped late.
  • Pre-fulfillment Cancel Rate: The percentage of orders canceled before shipping.

Customer Feedback: The ratings and reviews left by customers.

  • Respond quickly and professionally to customer inquiries.
  • Ship orders on time and ensure high-quality products.
  • Request feedback from satisfied customers.
  • Resolve negative feedback and A-to-Z claims promptly.

 If your account is suspended:

  1. Review the suspension email for specific reasons.
  2. Address any policy violations.
  3. Submit a Plan of Action through Seller Central outlining the issue, your corrective actions, and preventative measures.
  4. Wait for Amazon’s response and reinstatement.

7️⃣ Troubleshooting & Issues:

✅ Common Seller Issues & Resolutions:

❓ My listing is suspended – How do I resolve this?
If your listing is suspended, check the suspension notification for details. Typically, the issue could be related to product authenticity, policy violations, or missing information. Address the concern and appeal the suspension.

❓ Why is my Amazon account restricted or closed?
Your account may be restricted or closed due to performance issues, policy violations, or customer complaints. Review your account health metrics and contact Amazon Seller Support to resolve the issue.

❓ How do I appeal a policy violation?
To appeal a policy violation:

  1. Review the violation details and the relevant policy.
  2. Provide a Plan of Action to address the violation.
  3. Submit the appeal via your Seller Central account.

Technical Issues:

❓What do I do if I can’t access my Seller Central account?
If you can't access your account, try resetting your password by clicking the "Forgot your password?" link on the login page. If the issue persists, contact Amazon Seller Support for assistance.

❓ How do I reset my Amazon account password? Answer:
To reset your password:

  1. Go to the Amazon login page.
  2. Click on "Forgot your password?".
  3. Follow the instructions sent to your registered email to reset your password.

8️⃣ Amazon Ads Campaign Management

✅ We manage:

  • Sponsored Product Ads (to boost product visibility)
  • Sponsored Brand Ads (for brand awareness)

Sponsored Display Ads (retargeting & audience engagement)

✅ We optimize bids and use a structured campaign strategy to ensure maximum conversions with minimal ACoS.

✅ We:

  • Research high-converting keywords
  • Adjust bids for cost efficiency
  • Remove wasted ad spend on irrelevant clicks

Use A/B testing for ad performance improvement

✅ We optimize bids and use a structured campaign strategy to ensure maximum conversions with minimal ACoS.

9️⃣Product Listings & Catalog Optimization

✅ Our strategy includes:

  • SEO-optimized titles
  • Compelling bullet points & descriptions
  • A+ Content & Infographic images
  • Backend keyword optimization

✅ Yes! We manage bulk uploads using Amazon Flat Files, ensuring proper categorization and variation listing.

🔟 FBA (Fulfillment by Amazon) Management

FBA (Fulfillment by Amazon) allows sellers to store inventory in Amazon’s warehouse, and Amazon handles:

  • Picking, packing, & shipping orders
  • Customer returns & refunds
  • Faster delivery via Prime

✅ Yes! We manage:

  1. FBA inventory planning
  2. Creating FBA shipment plans
  3. Generating shipping labels
  4. Managing Amazon warehouse compliance

General FAQ

Amazon SEO & Keyword Optimization

✅ We use:

  • Keyword research & indexing strategies
  • Enhanced product descriptions & A+ Content
  • Sales-driven optimization techniques
  • Competitor analysis to outperform rivals

✅ SEO is a long-term strategy, but most clients see improvements in 2-4 weeks, with significant ranking increases within 3 months.

Amazon Product Launch Services

✅ Our launch strategy includes:

  1. Keyword-optimized listing setup
  2. PPC advertising for immediate visibility
  3. Promotions & discounts for early sales
  4. Influencer & social media marketing
  5. Amazon Vine & Early Reviewer programs

✅ Yes! We use a mix of SEO, ads, and external traffic to boost your product ranking fast.

Inventory & Order Management

✅ We:

  • Monitor stock levels to prevent out-of-stock issues
  • Track sales trends to forecast inventory needs
  • Set up automated reorder alerts

✅ We manage inventory buffers, ensuring timely restocking to avoid ranking drops.

Sponsored Ads & Brand Advertising

PPC Ads are pay-per-click and focus on Amazon search results.
Amazon DSP Ads use audience retargeting to show ads outside of Amazon.

✅ Yes! We design high-converting video ads and set up Sponsored Brand Video campaigns.

Connect with us

Stay in the loop with the latest updates, exclusive discounts, and our special offers.

Get in touch